On the heels of the announcement from Doritos about a line of chips especially for women, Hershey’s has announced they are launching another new chocolate bar at the 2018 Winter Olympics, and this one is just for men.
HIMHE’S, the new “guy friendly” version of their feminine chocolate bar, specifically designed for men, will have nuts.
HIMHE’S will be messier than lady chocolate, we are told. This is because men like to get chocolate all over their faces and hands in a primal, manly way.
The chocolate, which will be debuted at the Pyeongchang 2018 Winter Olympics, will come in packaging that’s designed to fit in a man hands.
According to the New York Post, research finds that most men find eating smaller chocolate makes them feel too feminine. They want big food with nuts, and prefer snacks that force them to lick their fingers in public.
Men also prefer their food to have a scrotum, if possible. Since it’s not possible, HIMHE’s has nuts. BIG ones.
“You watch a lot of the young guys eat the chocolate, they love their Hershey bars, and they lick their fingers with great glee. But they don’t want to be see in public eating a candy bar for women. HIMHE’S have been designed especially for men.”